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Translation Beyond Words
When we say that a translation goes beyond words, we mean that it should be more than a literal, word-by-word conversion.
In many cases, we also have to think about creating a translation that is more fluid and creative, taking into account intricate cultural adaptations that give special attention to ideas and motivations, as well as the meaning of the original text.
When deliberating on sales or marketing, for instance, it is crucial to establish a connection with your audience, and this is only possible through transcreation, a creative translation technique that gives new life to your content in several languages.
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